Not marketing tools. A marketing team.
An AI Marketing Director plans your campaigns. AI teammates draft the blogs, audit your SEO, and fill gap nights by messaging guests directly. You review, approve, publish — and get back to running the operation.
How the AI marketing team works
You set the voice and the budget. The team drafts. Nothing in the queue goes live until you say so.
- 1
Set the voice and the limits
In Marketing AI settings, pick a tone — professional, casual and friendly, luxury, or family-friendly — describe your brand voice, list the keywords to focus on and the topics to avoid, and set a monthly AI budget cap. The AI pauses when the cap is reached.
- 2
The team drafts into a review queue
Blog drafts, campaign briefs and SEO audits arrive marked Pending Review, each showing what it cost in AI usage.
- 3
You approve, reject or publish
Approve one item or a batch, or reject with feedback for the team. A blog draft can go into your website editor as a draft page to check in place, or straight onto your live site once your domain is connected.
- 4
Campaigns go to audiences you already own
Email campaigns send to dynamic audiences of guests, owners and CRM leads — re-evaluated at send time — from your own connected mailboxes, with opens and clicks tracked.
- 5
Boosters work the calendar
Switch on Booking Boosters and they watch your reservations for early check-in, late checkout and gap-night openings, then message the guest in the conversation they already have with you.
A Director that plans. Teammates that produce.
The Marketing Director plans guest campaign briefs every week and owner-acquisition briefs every quarter. The team delivers finished work — not suggestions — into a review queue where every artifact shows its exact AI cost.
- Blog drafts arrive with SEO title, description, and keywords already written
- Campaign briefs come with subject line, target audience, estimated reach, and reasoning
- SEO audits score your site and apply approved fixes across pages in one click
- Approve, publish straight into your website editor, or reject with feedback that goes back to the team
Offers that go out on their own, in the thread the guest already has
Boosters watch your reservation calendar — the same one operations runs on — and message guests with early check-in, late checkout, and gap-night offers, right in their existing conversation thread, on the evening before, at the hour you choose.
- Offers the open night beside a confirmed stay, and early or late times when the day has no turnover
- A clear no closes the offer; a likely yes or a question is flagged for your team to confirm
- Your templates and send hour, your fees for early and late, gap nights at a discount off each property’s rate
- No new number, no new tool: offers ride the same guest messaging threads your reservations already live on
Campaigns built on data you already own
Every stay builds a guest profile — the same profiles your operations, messaging, and billing run on. No CSV exports into a $200-a-month email tool. The platform is the integration.
- Dynamic audiences filter guests, owners, and CRM leads — re-evaluated at send time
- Segment by tags like repeat guest, direct booker, high value ($5k+), and booking source
- Guest WiFi portal captures emails and marketing opt-ins straight into guest profiles
- Open and click tracking on every campaign, sent from your own connected mailboxes
The whole department, one login
Every capability below is included in the base rate — no per-seat fees, no feature gates.
Marketing Director
Weekly guest campaign briefs and quarterly owner-acquisition briefs, planned automatically and delivered for your review.
Listing Optimizer
Ranks every property by optimization urgency, then drafts better titles, descriptions, and channel fields — ready for you to apply.
SEO Team
Site audits with one-click fixes, plus pillar-and-cluster content briefs with target keywords and outlines.
Guest-Origin Intelligence
A map of where your guests actually come from, built from real reservation data — plus local-event tracking for your market.
Email Campaigns
Templates, scheduling, and per-recipient send stats with open and click tracking — running on your own guest and owner data.
Website & Blog
AI blog drafts open directly in your direct-booking website editor, and a weekly optimizer you can switch on proposes page changes from your site’s visits, checkouts, direct revenue and open dates — each one waits for your approval.
Meta Catalog Feed
A catalog feed of your homes for Meta ads, with the photos in the order you set: your listing order by default, or a hero you pin.
AI marketing for vacation rentals: common questions
- What does AI marketing for vacation rentals do in VacayOps?
- It drafts the marketing work a small team would: blog posts with SEO fields filled in, guest campaign briefs, and SEO audits with fixes you can apply — all from the guest, reservation and website data already in VacayOps. Booking Boosters add upsell offers for early check-in, late checkout and gap nights in the guest’s existing conversation.
- Does the AI publish or send anything without my approval?
- Drafts, briefs and audits wait in the review queue until you approve, reject or publish them. A blog post goes live only when you press Publish now or publish it from the editor. Email campaigns go out when you send or schedule them. Booking Boosters are the exception you opt into: once switched on, offers send automatically using your templates and prices.
- Can I control the tone and topics?
- Yes. Choose a tone, describe your brand voice in your own words, add focus keywords for SEO and list topics the AI should never write about. Those settings apply to everything the team drafts.
- What does the AI marketing team cost to run?
- Marketing AI is included with your subscription, and you switch it on yourself in Marketing settings. Every draft in the review queue shows its own AI cost, and a monthly budget cap in settings pauses the AI when it is reached.
- Does it plan owner-acquisition campaigns?
- Only if you opt in. Owner-acquisition planning stays off until you set a quarterly budget for it; with a budget set, the Marketing Director plans an owner-acquisition campaign brief each quarter for your review.
Not another PMS. The vacation rental ecosystem.
One login. One bill. Unlimited users. Priced per property. No seat fees, no setup fee, no contract, and no booking fee on your direct site. 14-day free trial — no charge until it ends.